Still, after visiting a few locales over the weekend, we're prepared to say the label's overhaul is actually being under-hyped, that the quality and execution of its fall '08 line sets it apart from any rival, and that if we could only shop one brand this fall -- deep breadth -- we'd indeed choose J. Crew.
From what we hear, the secret--along with a meticulous attention to detail--is the label's use of high-end materials from the likes of English textile mill Thomas Mason--known for crafting premier shirting from Italian cotton since 1796--and oiled cotton from the British Millerain Company. (To cut down on costs, J. Crew is producing the clothes itself.) As a result, the stuff just fits and feels like a dream.
Along with the above British Millerain oilcloth double-breasted Anchor peacoat for $300, here are just a few of this season's classics:
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