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Whether this perception, and retailer's corresponding efforts, is good or bad for the male shopper remains to be seen. Attempts by high-end retailers and brands to lure men in the late 90s failed because of a lack of understanding on both sides... which left many guys broke and looking ridiculous. Hopefully, Saks' "newly revamped men's wear team" is giving more thought to men, how they approach the shopping experience, and what they expect to get out of it.
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