Steve Alan Getting Harder To Avoid

Store owner-designer Steve Alan has earned a cult following for his cleverly-tailored unpressed Oxford button-downs. Take it from someone who owns 10-or-so -- ashamedly not all acquired at sample sales -- they’re addictive.

Now, the New York native has signed a deal with Urban Outfitters to launch a new line named Lark & Wolff by July. With a rustic campfire-y feel, it will target younger guys and retail for $58 to $128.

Still, wait for the sample sales.