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"In short-- (The industry) got fat, lazy & greedy, as the consumer became more sophisticated and savvy," the men's wear merchandiser / product developer admits. "It’s crucial now more than ever to aggressively engage the consumer with compelling brand stories that offer relevant, quality products with an honest, attractive price/value relationship."
Moreover, according to a quote he cites from Tom Murry of Calvin Klein: "The consumer is responding to great product, but it has to represent good intrinsic value."
Interesting article, thanks.
ReplyDeleteThanks for the shout out. Yes, it is time fr the consumer to be heard- me and you.
ReplyDeleteBest,
JP
Sure thing, John. Good thoughts, and a great blog.
ReplyDelete