Brioni's responding to the ongoing financial crisis with $250 T-shirts. Um, are we missing something? ... How 'bout a little e-commerce, gentlemen! A web site, even! [NYTimes.com]
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Brioni's responding to the ongoing financial crisis with $250 T-shirts. Um, are we missing something? ... How 'bout a little e-commerce, gentlemen! A web site, even! [NYTimes.com]
meh, i don't really see them getting much mileage out of a big web presence. while they've acknowledged they're trying to "broaden" their market. Brioni isn't and never will be a huge volume seller which you'd need to be to make the web worthwhile. plus they've rightly deduced their customer knows how and where to find them.
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ReplyDeleteSad thing is that, if you go through the NYT slideshow, you see that much of the grafix on the t-shirts are cool Roman Style Brioni outfits from the 60s. If they did a Vintage or Heritage line, they might make an impact!
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