We like nothing more than to be able to say with certainty just where you should be investing your money at any given moment. Through Saturday, that place is Billy Reid's Bond Street boutique, where you'll find 25% off everything, including already reduced clothing and shoes. Well-made and dripping with laid-back Southern charm, Reid represents a return to refined American masculinity, and, in our humble opinion, the future of mens wear. As we told you last week, the deals -- sans the additional 25% markdown -- can also be had online.
Wool-cashmere jackets for a mere $230 before additional markdown. (No, we didn't take this picture.)
Fine cord jackets for just over $200.
At close to $150, these shoes are a steel.
Logging boot for $180 before additional markdown.
Billy Reid - 54 Bond St Bowery & Lafayette - 212-598-9355 - Map
I was at Billy Reid's Bond Street boutique last weekend and picked up two exquisite button-down shirts. The quality of the clothing is reason enough to go. What made the visit extra enjoyable was how pleasant and polite the staff was - one quickly forgets that they are talking to an employee and starts feeling as though they're shooting the breeze with a new-found friend. The attitudes of the staff defenitely contribute the over-all Southern charm of the store. And, oh yeah, I do hope that Reid is the future of menswear!
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