Late last year, Lands' End debuted its Canvas collection and the promise of better fits, cleaner designs, and superior fabrics -- all at ridiculously affordable prices. Take the Heritage Oxford they just sent over, which retails for $34.50. Along with the (intentionally) minimalist packaging, the first thing you notice about this shirt is its solid build. Then come the details, like its tailored fit, shorter tails, gussets (those triangular pieces of cloth sewn in where the front and back tails meet), and gauntlet buttons (the ones found halfway up the forearm to keep the cuff buttons company). Save for mother-of-pearl buttons, Lands' End went all out.While we put ours through the ringer, Lands' End has graciously offered to send one reader a Heritage Oxford of their own. The shirt goes to the guy who comes up with the best slogan for the new Choosy Beggar -- set to launch next month. Send your brilliance to contact@thechoosybeggar.com, and, remember, that brevity is the soul of wit.
that shirt is a find. 34 dollars? jesus.
ReplyDeleteI dig this. I was raised in Lands End - b/c my mom always bought it for everyone b/c she didn't like to shop, wanted good value, and had suburban mom style (i.e. not much). Got so sick of Lands End that I expunged by wardrobe and haven't worn in forever, but in the last year have gone back to it. Good place for basics like oxford shirts, etc. Cool to see a brand reinvent itself like this. Well done.
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